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Honest to Goodness

IN CORPORATE BOARDROOMS across Canada, businesses are debating the hot topic of how to rebuild consumer trust when it comes to the environment. Dishonest and irresponsible corporate public relations (PR) campaigns have duped citizens so many times that they are increasingly skeptical of the business community’s sincerity when it comes […]

The Devil’s Tears

Ethical Oil: The Case for Canada’s Oilsands, Ezra Levant, Toronto: McClelland & Stewart, 2010, 272 pages. EVERY DAY, bitumen plugs up the economic and political works of Canada with another heavy headline. Thanks to the rapid development of the tar sands, Canadians can now read about dead birds, deformed fish, […]

Doom Busters

OTOMES OF IMPENDING DISASTER, thy time has passed. Canadians are heeding your message and snapping up titles that are more “do” than “doom.” For ecobook sales in 2010, it was the year of home-grown changes. Book buyers- from St. John’s to Victoria reached for handbooks on sustainable eating, guides to […]

Elephant cover A\J AlternativesJournal.ca

Editorial: Subtleties in a Footprint

A FEW YEARS AGO, a teenaged local led me through a stretch of the Sierra Norte mountains in southern Mexico’s Oaxaca state. My Spanish es malísimo, so I walked quietly beside or behind him, starting from a humble hilltop village, down a narrow dirt road, into the brush and up […]

Working Words

COMBING THROUGH scientific studies and correspondents’ reports in her seaside home in Maine, Rachel Carson saw nature bludgeoned by a chemical barrage. Telling stories about the northern Barren Lands, Farley Mowat expressed the spirit and meaning of wolves at home in the wilderness. Drawing on advice from every continent, Barbara […]

Greening on a Shoestring

ECO-RENOVATING YOUR HOUSE on a budget is like one of those kids’ Choose Your Own Adventure books: Each decision delivers a unique set of challenges and consequences. Since most of us have limited funds, building an environmentally sound dream home means every choice must be weighed carefully for its expense […]

Urban Salvation

WE ARE SURROUNDED by a sea of discarded materials that can be reused in building construction. Think of all those political signboards that we see at election time outside private houses and in other prominent locations. Temporary signs are often made of corrugated plastic that could be used as siding […]

Sustaining Change from the Middle Ground

“Climate porn.” That’s how the Institute for Public Policy Research in Britain depicts the portrayal of the climate crisis by media and governments. In the organization’s report, “Warm Words,” the authors claim the apocalyptic and external framing of global warming convinces the public that climate change is inevitable and therefore […]

Editorial: In the Key of G

DESPITE ALL THE YEARS I’ve worked in the not-for-profit sector, our current fundraising drive is the first time that I’ve been up close and personal with a program involving individual donors. It’s been a humbling experience. Looking through the list of donors, some of whom I know, but most with […]